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STUDIO.NEGRA

The tools can make anything. Someone still has to decide what's worth making.

About the studio

TASTE FIRST.AI SECOND.

AN EYEFOR AI.

Ten years of art direction across copy, image and film,for brands that care how they show up.Now with the new tools in the kit.

AN EYE

FOR AI.

Ten years of art directionacross copy, image and film,for brands that care how they show up.Now with the new tools in the kit.

TASTE FIRST.AI SECOND.

AN EYEFOR AI.

Ten years of art directionacross copy, image and film,for brands that care how they show up.Now with the new tools in the kit.

TASTE FIRST.AI SECOND.

Projects

Selected work.

Services

What I do / 01–05

Contact

Let's
work
together

hello@studionegra.com

Working with brands across Europe, the US and the Middle East

Replies within 24 hours, in EN / FR / AR / ES

*Required fields

Questions

The things clients usually ask me before we start.

What does STUDIO.NEGRA do?

I make brands look as good as they actually are. In practice that means films, campaigns, product photography, ads and brand identities, all directed by me from the first idea to the final frame. The tools have changed a lot in ten years. The goal hasn't.

Who do you work with?

Founders and small marketing teams who are proud of their product and want it presented with the same care that went into making it.

Will my ads look like AI?

Not if they're made with taste. The tools are fast, and speed is easy to mistake for quality. Left alone, they turn out skin like wax, light that goes nowhere and hands with one finger too many. Catching all of that is the job, and it's the part I take most seriously.

Can AI show my real product accurately?

Yes, as long as we start from the real thing. I work from your product photos or a sample, and check every image for shape, colour, label and scale.

How does a project run?

You send a brief, your product and a few references you love. I come back with a concept and still frames to approve before anything is produced. Changing your mind on a still costs a sentence, while on a finished film it costs a week. Then draft, final and delivery, with two rounds of revisions included.

What does a project cost?

Every project is quoted at a fixed price, based on the deliverables, before any work begins. I never charge by the hour, so the extra care never costs you extra. And there's no agency overhead hidden in the number.

Who owns the work?

You do, once the final invoice is paid. Everything I deliver is cleared for commercial use, including the music, fonts and stock.

Do you work with international clients?

Yes. My clients are spread across Europe, the US and the Middle East. I work in English, French, Arabic and Spanish, keep Central European Time hours and reply within 24 hours. Time zones and translations are covered. So are the cultural blind spots.