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STUDIO.NEGRA

Product shots, advertising, brand design and film, concept to final frame, under one roof.

About the studio

ONE STUDIO,
ONE PERSON,
INFINITE TOOLS.
I WRITE IT, DESIGN IT,
SHOOT IT, BUILD IT.
YOU BRIEF ME. I DELIVER.
Skander running every role on his own film set: grip, gaffer, boom operator, camera, monitor and director, all at once

Projects

Selected work. Keep scrolling, each piece takes the stage.

New York Times
WHO Anti-Smoking Campaign
Mercedes-Benz
THIS IS
STUDIO
NEGRA

Strategy, design and production under one roof: campaigns, films, identities and websites, concept to final frame.

No handoffs. No middlemen. My hands on every stage of the work.

Have a project in mind?

CONTACT ME
Palomino Blackwing Pencil
LuxBox · Festival de Cannes
Start a project

Case studies

New York Times

Role: Concept, art direction, design. Timeline: 2018 · Pitch concept.

Deliverables:

  • Campaign concept
  • Key visual
  • Headline

The brief

Developed during an agency internship as a pitch concept for The New York Times, the goal was to dramatize the paper's core promise of unfiltered, honest journalism in a single arresting out-of-home execution.

The idea

“We tell it how it is.” A weapon, rendered entirely out of the words of the very reporting that documents it. From a distance you read the threat; up close you read the truth behind it. Form and message become the same object.

The craft

The artwork is built from real article text shaped into the silhouette, set against a clean field so the typographic image carries the whole frame. Restraint was the point: one image, one line, the masthead, nothing else.

WHO Anti-Smoking Campaign

Role: Concept, art direction, design. Timeline: 2018 · Pitch concept.

Deliverables:

  • Campaign concept
  • Key visual
  • Copy

The brief

A pitch concept for a World Health Organization anti-smoking message, created during an internship. Most cessation advertising leans on fear and guilt; the brief I set myself was to find a more motivating angle.

The idea

Instead of punishing the smoker, reward the quitter. The campaign frames quitting as the final achievement on a champion's record. “This could be you” turns a health warning into an aspiration rather than a threat.

The craft

A stark monochrome portrait, a list of accolades that ends on “Quit smoking,” and a cigarette-stub detail anchoring the WHO lockup. The tone is confident, not preachy, closer to a sports poster than a public-health notice.

Mercedes-Benz

Role: Art direction, design, production. Timeline: 2018 · Delivered to market.

Deliverables:

  • Print campaign
  • Layout
  • Copy direction

The brief

Mercedes-Benz needed press and out-of-home work to communicate the advanced braking and safety technology of the 2018 C-Class. A story about reaction time, told to an audience that values precision.

The idea

“Reaction at its finest.” The line works on two levels at once: the car's split-second braking response, and the involuntary reaction the vehicle itself provokes. The product becomes the proof of the headline.

The craft

A measured, premium layout: generous negative space, the car isolated in a clean studio environment, dense technical body copy for readers who want the engineering. Every choice signals control and restraint, matching the brand's “the best or nothing.”

Palomino Blackwing Pencil

Role: Art direction, design, production. Timeline: 2017 · Delivered to market.

Deliverables:

  • Campaign
  • Series key art
  • Concept

The brief

Palomino Blackwing, a heritage pencil brand with a devoted following, wanted to position the Blackwing 602 not as a commodity but as a tool that unlocks creativity, speaking to makers of every age.

The idea

“Print your imagination.” A series in which children's drawings, from a superhero to a princess to a family home, are rendered as masterful graphite sketches, as if the pencil itself elevated the imagination behind them. The work the tool makes possible becomes the hero.

The craft

Each execution pairs a single pencil with a finished drawing and a handwritten child's credit line, on the clean white of a sketchpad. A consistent system across the series, with the giant Blackwing 602 as the unifying signature.

LuxBox · Festival de Cannes

Role: Art direction, key art, design. Timeline: 2024 · Delivered to market.

Deliverables:

  • Festival key art
  • Promotional suite
  • Brand system

The brief

LuxBox, an independent film sales and production house, needed key art and promotional material for its slate at the Festival de Cannes. The work had to feel cinematic and elegant while remaining unmistakably its own.

The idea

A restrained, film-first visual language that lets the slate's titles lead while a consistent identity ties the materials together, equally at home on a Croisette poster and in a buyer's screening booklet.

The craft

A cohesive promotional suite built for the realities of a festival market: bold enough to cut through Cannes, refined enough to sit beside the films it represents.

Services

What I do / 01–05

Contact

Let's
work
together

hello@studionegra.com

Working with clients across the Eurozone and beyond

Replies within 24 hours, in EN / FR / AR / ES

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Questions

The things clients usually ask me before we start.

What does STUDIO.NEGRA do?

STUDIO.NEGRA is my independent design and media studio. I deliver product photography, advertising campaigns, brand identities, motion and film, and websites, from the first concept to the final frame, all under one roof.

Who is Skander Negra?

I'm Skander Negra, the art director and designer behind the studio. My work spans market campaigns for Mercedes-Benz, Palomino Blackwing and LuxBox, concept work for The New York Times and the WHO, and humanitarian design with the UNDP and local NGOs. I work in four languages.

How can one person handle an entire campaign?

Modern tools have collapsed the distance between disciplines, so the tools aren't the differentiator anymore. What matters is the judgment to direct them and the craft to finish properly. When I hold the whole vision myself, nothing gets lost in handoffs, and the quality stays professional from your brief to delivery.

What languages does the studio work in?

English, French, Arabic and Spanish. I can produce briefs, presentations and final deliverables natively in any of them, so nothing gets lost in translation.

Do you work with international clients?

Yes. I work remotely with clients across Europe and beyond, and most of my projects come from the Eurozone. My working hours align with Central European Time, so we collaborate in real time.

What does a project cost?

I scope and quote every project individually: a fixed price based on the deliverables and complexity, agreed before work starts. Because it's just me behind the work rather than an agency's overhead, you get agency-level output without the agency-level invoice.

How long does a typical project take?

Anywhere from a week to a couple of months, depending on complexity. I can turn a focused deliverable like a product shoot around in about a week; a full campaign or a brand identity with a website typically runs one to two months. I fix the timeline together with the quote.