LuxBox · Festival de Cannes
Role
Art direction, design
Deliverables
Buyer booklet, Tote bags, Pins, Slate identity
The brief
LuxBox, an independent film sales house, took three films to the Festival de Cannes: Apprentice by Boo Junfeng, Mimosas by Oliver Laxe and Jeannette by Bruno Dumont. It needed a buyer booklet and festival merchandise, from tote bags to pins.
The idea
One visual language for three very different films. A buyer should recognise LuxBox on a pin as quickly as on a booklet page, while each film keeps its own character.
The craft
It was my first job with this many deliverables. The work was keeping the identity consistent from booklet to tote bag, and fitting a lot of sales information onto as few pages as possible without the layout feeling crowded.
Like what you see? Let's make something together.
START A PROJECT