P / 05Spec · 2017
Palomino Blackwing Pencil
Role
Concept, art direction, design
Deliverables
Spec campaign, Series key art, Concept
The brief
A spec campaign for Palomino Blackwing, a heritage pencil brand with a devoted following. The brief I set myself: show the Blackwing 602 as a tool for makers of every age.
The idea
“Print your imagination.” Children's drawings of a superhero, a princess and a family home, redrawn as finished graphite sketches, as if the pencil had grown up faster than the kid holding it.
The craft
Each execution pairs a single pencil with a finished drawing and a handwritten child's credit line, on the clean white of a sketchpad. A consistent system across the series, with the oversized Blackwing 602 tying it together.
Like what you see? Let's make something together.
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